As digital marketers, we are not interested in modeling our methods after those of our local grocery store. We are playing a different game.
We don't set up a store with rows of products and say, "Come on in and have a look around!"
As digital marketers we have much more control over the exact experience our customers have.
Instead, we very specifically and intentionally target and attract the attention of the exact people whom we think, or know from past data, are most likely to purchase our product. We invite them into our 'store,' except when they enter(arrive) it doesn't look like the normal stores they are used to. We show them the ONE PRODUCT that we are already confident they will want, and present it in such a way to entice our customer, show them that our product is what they're looking for - and we give them a simple choice: 'Yes' or 'No'
There are no other products to browse. There are no other menus and things to check out. No other choices to make. The customer shows up, they are shown a product they are likely to be interested in, and they choose yes or no.
Using online sales funnels, we design and create a completely different customer experience than your local grocery store does.
Most of the traditional, tried and true marketing 101 fundamentals that have existed forever apply both on and offline, and translate well from one to the other. The category that does not is the customer experience. Offline = a person physically walking the aisles of a store (they made the choice to get dressed, leave the house, risk driving in a car, to go to your store and buy products from you, while online = a person in their home at their computer, and they could have gone to the computer with the intention of shopping online, or they may have been bored, watching random YouTube videos, and ended up on your site.
